In this time of financial uncertainty, you may have thought that it is not the best moment to launch a new company. However, two businessmen from Chester have decided to take a stand against the global feeling of negativity by doing just that and have launched their new company, Lightningcards.co.uk. Through this website, mobile phone users can try something a little different this Christmas.

Rather than trudging to WH Smiths to buy a boring Christmas card for your loved one and joining a queue which snakes out the shop entrance and halfway up the high street, mobile users can send a personalised and fully animated card to anyone else with a mobile phone. The cards also come complete with sound and are bound to bring a smile to the face of anyone on the receiving end, especially if they happen to be a technology geek. The main target group identified by the two entrepreneurs is the 18 to 30 age group.

The company is the first to occupy this corner of the market and, with the domination of the mobile phone in this day and age, it may become big business. The Managing Director of the company explained the appeal of the idea. Since “virtually everyone has a mobile phone”, the businessmen thought it would make sense to introduce the capability of sending cards via a mobile. So, if you want to try something different this Christmas, pay a visit to the company website and don’t worry, the recipient will not have to pay a penny.