New research has suggested that modern mobile phones are leaving consumers not just confused but extremely angry as well. The mobile phone company, Mformation, conducted research in both Britain and the USA and found that over sixty per cent of individuals found the process of setting a new handset up as difficult and frustrating as moving bank accounts. An extraordinarily high percentage of those interviewed (95% to be precise) revealed that they would be more likely to try new mobile services if they were easier and quicker to set up.

A spokesman for the company revealed that modern mobile phones are often wasted on consumers, who fail to use the full range of services on offer because they encounter initial problems. Even consumers who only want to use basic services such as picture messaging are finding it hard because the phones do not seem at all user-friendly.

What makes matters worse for many consumers is the fact that people have difficulties finding quick and simple solutions to the problems that they encounter. According to Mformation, consumers resent having to phone a helpline or browse the Internet for hours in the hope of finding a solution. The director of devices, software and platforms at CCS Insight, a leading mobile analyst, revealed that this is something which mobile companies are currently trying to rectify. He stated that many companies are starting to invest in more training for their staff and several have already set up desks in-store to help customers make the most of their phones.